Internet Marketing

nternet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.^[1]

Business models

Internet marketing is associated with several business models:

• e-commerce — goods are sold directly to consumers or businesses,
• publishing — the sale of advertising,
• lead-based websites — an organization generates value by acquiring sales leads from its website, and
• affiliate marketing — a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

There are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.

Differences from traditional marketing

One-to-one approach

The targeted user is typically browsing the Internet alone, so the marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.

Appeal to specific interests

Internet marketing and geo marketing places an emphasis on marketing that appeals to a specific behaviour or interest, rather than reaching out to a broadly-defined demographic. "On- and Off-line" marketers typically segment their markets according to age group, gender, geography, and other general factors. Marketers have the luxury of targeting by activity and geolocation. For example, a kayak company can post advertisements on kayaking and canoing websites with the full knowledge that the audience has a related interest.

Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical. Because the advertiser has knowledge of the target audience—people who engage in certain activities (e.g., uploading pictures, contributing to blogs)— the company does not rely on the expectation that a certain group of people will be interested in its new product or service.

Geo targeting

Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.

[edit] Different content by choice

A typical example for different content by choice in geo targeting is the FedEx website at FedEx.com where users have the choice to select their country location first and are then presented with different site or article content depending on their selection.

[edit] Automated different content

With automated different content in internet marketing and geomarketing the delivery of different content based on the geographical geolocation and other personal information is automated.

Advantages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Internet marketing as of 2007 is growing faster than other types of media.^{[citation needed]} Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

Limitations

Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier: If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in content delivery.

From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.

A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.^[2]

Security concerns

Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.

Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs.

Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e.g., Amazon.com, eBay, Overstock.com), and by leveraging merchant/feedback rating systems and e-commerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems if they actually do occur.

Broadband-induced trends

Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences. As a result, advertisers can more effectively engage in and manage online branding campaigns, which seek to shape consumer attitudes and feelings towards specific products. And just what is the critical technological development that is fueling this paradigm shift? The answer: Broadband.

In March 2005, roughly half of all American homes were equipped with broadband technology. By May 2008, broadband technologies had spread to more than 90% of all residential Internet connections in the United States. When one considers a Nielsen’s study conducted in June 2008, which estimated the number of U.S. Internet users as 220,141,969, one can calculate that there are presently about 199 million people in the United States utilizing broadband technologies to surf the Web.

As a result, all 199 million members of this burgeoning market have the ability to view TV-like advertisements with the click of a mouse. And to be sure, online advertisers are working feverishly to design rich multimedia content that will engender a “warm-fuzzy” feeling when viewed by their target audience. As connection speeds continue to increase, so will the frequency of online branding campaigns.

Effects on industries

Internet marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now overtaking radio marketing in terms of market share.^[3] In the music industry, many consumers have been purchasing and downloading music (e.g., MP3 files) over the Internet for several years in addition to purchasing compact discs. By 2008 Apple Inc.'s iTunes Store has become the largest music vendor in the United States.^[4]

The number of banks offering the ability to perform banking tasks online has also increased. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently over 150 million U.S. adults now bank online, with increasing Internet connection speed being the primary reason for fast growth in the online banking industry.^{[citation needed]} Of those individuals who use the Internet, 44 percent now perform banking activities over the Internet.^{[citation needed]}

Internet auctions have gained popularity. Unique items that could only previously be found at flea markets are being sold on eBay. Specialized e-stores sell items ranging from antiques to movie props.^[5][6] As the premier online reselling platform, eBay is often used as a price-basis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets; the price shown on eBay often becomes the item's selling price. It is increasingly common for flea market vendors to place a targeted advertisement on the Internet for each item they are selling online, all while running their business out of their homes.

The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.^[7][8][9] PricewaterhouseCoopers reported that US$16.9 billion was spent on Internet marketing in the U.S. in 2006.^[10]

Internet marketing has had a growing impact on the electoral process. In 2008 candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added on averaged over 500 social network supporters per day to help spread their message.^[11] President-elect Barack Obama raised over US$1 million in a single day during his extensive Democratic candidacy campaign, largely due to online donors.^[12]

Cari Uang di Internet

Menurut data statistik terakhir, total pengguna INTERNET dunia adalah 1,114,274,426 orang, dan populasi terbesar adalah dari Asia ( 398,709,065 orang) BUKAN dari Amerika.

Dari data tersebut, kita lihat lagi berdasarkan negara-negara yang terdekat dengan Indonesia:

• Jepang
  Pengguna INTERNET 86,300,000
  Penetrasi 67.1%
  Pertumbuhan 83.3%
• Malaysia
  Pengguna INTERNET 13,528,200
  Penetrasi 47.8%
  Pertumbuhan 265.6%
• Singapura
  Pengguna INTERNET 2,421,000
  Penetrasi 66.3%
  Pertumbuhan 101.8%
• Indonesia
  Pengguna INTERNET 18,000,000
  Penetrasi 8%
  Pertumbuhan 800%

Besarnya pasar orang-orang yang berbelanja online angkanya juga sangat besar, yaitu US$170 milyar tahun 2006 apalagi di tahun ini angkanya jauh lebih dahsyat.

Pertumbuhan terbesar pemakai INTERNET adalah dari Indonesia dalam 6 tahun terakhir, yaitu 800%.
Dan angka terpenting yang perlu Anda lihat adalah tingkat penetrasi INTERNET di Indonesia adalah masih sangat rendah, yaitu hanya 8%.

Jika dibandingkan dengan negara tetangga, tingkat penetrasi mereka sudah di atas 47%, serta pertumbuhan mereka juga tidak sedahsyat di Indonesia.

Artinya potensi pertumbuhan pemakai INTERNET di Indonesia adalah sangat sangat besar. Angka 800% ini bisa menggelembung lebih besar lagi, karena penetrasi pengguna INTERNET di Indonesia baru 8%.

Apalagi didorong oleh makin murahnya tarif INTERNET di Indonesia, dan makin baiknya infrastruktur INTERNET di Indonesia. Satu lagi trend terbaru yang perlu Anda ketahui dalam dunia internet ini, yaitu Google, sebagai salah satu raksasa bisnis Internet yang berlokasi di Amerika, sudah datang ke Asia Tenggara, dengan membuka kantor cabangnya di Singapura (sumber Business Week - 4 May 2007). Raksasa situs pencari Google, sudah melihat betapa besarnya peluang dan potensi dari bisnis internet di regional ini, sehingga Google segera mempersiapkan kantor cabangnya di Asia Tenggara.

Berdasarkan data-data di atas, Anda bisa lihat sendiri, bahwa Indonesia berada pada posisi yang sangat strategis, karena pertumbuhan pengguna INTERNET di Indonesia siap untuk meledak menjadi 80-100 juta pemakai INTERNET dalam waktu yang sangat dekat, karena berbagai faktor pendukung seperti tarif yang makin murah, dan makin banyaknya pilihan untuk akses internet dari dial-up, ADSL, Wifi, kabel, GPRS, 3G, dan lainnya.

Anak muda sekarang yang menjadi future market semakin sering mengucapkan kata-kata seperti ini, “Lihat di INTERNET aja” atau “Cari di INTERNET aja”. Apapun…mulai dari membandingkan harga gadget, booking tiket pesawat, lihat berita terkini, lihat iklan penjualan rumah atau mobil, beli macam-macam barang, dan masih banyak lagi. “APAPUN BISNISNYA, INTERNET TEMPAT JUALANYA”.

Pertanyaannya, Apakah Anda siap untuk menangkap peluang dan potensi yang akan datang dengan cepat ini ke Indonesia ini?

Luck = Preparation + Opportunity
(Keberuntungan = Persiapan + Peluang)

Apakah Anda siap menerima keberuntungan Anda? Karena peluang untuk Indonesia sangatlah besar, sebagai negara dengan jumlah penduduk terbesar dan tingkat pertumbuhan internet yang terbesar pula di Asia Tenggara.

Oleh karena itulah, BELAJAR INTERNET MARKETING merupakah keahlian yang sangat penting untuk Anda miliki, terutama jika Anda berada di Indonesia.

Momentumnya adalah sekarang!

Banyak CARA CARI UANG DARI INTERNET misalnya, silakan baca beberapa tulisan berikut : [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ 10 ] waah… masih banyak lagi semuanya ada di resep.web.id

SEO Services Can Change the Amount of Business Received by You

If you deal with the product that is not just catering need of demographic region but people located globally then marketing on the large scale must have been targeted by you. Online marketing is what can help you reach the potential buyers located in every part of the world and if you already have a website the next step in the row is to get search engine rankings. Search Engine Optimization or SEO can help you enhance your website rankings in search engines, which will surely result in increased revenues through increased sales.

The vital role that SEO is playing cannot be ignored by any organization that aspires to be leader in the industry and wants to reach every nook and corner of the world. In this technical era, when internet is getting popular, the online competition is getting even more cut throat. No matter, you are a manufacturer, trader, contractor, service provider or any other; you can only reach to target audience only when your website ranks among the top ten. As more number of consumers looks for business on the internet, online marketing plays a vital role in generating business for any organization.

Now let’s understand how SEO services can change the business received by you.

A set of methodologies that assist in enhancing the visibility of a website in search engine listings is known as Search Engine Optimization (SEO). The guidelines lay down by the search engines are used to bring the website high in the rankings. However, few SEO services make use of unethical practices to manipulate search engine rankings. Such deceptive practices are also known as spam-indexing. Using the right way may take some amount of time but the end result will definitely be stable and unethical practices may result in immediate results but are barely long-lived, bearing the risk of website being blocked as the spam by the search engine. No organization would want to get the website blocked permanently and thus completely loose on the business. The algorithms of various search engines such as Google, Yahoo!, MSN and others get changed after some time this is reason SEO process need perseverance, firmness and dynamism to keep pace with this ever changing trends of the internet. This is reason at times it become difficult to understand which method to apply and which not thus you can take help of SEO services.

SEO experts have in-depth knowledge of the various tools and techniques that enable you to reach the desired goal in the most efficient manner. They study the requirement of the website, according to which they develop effective strategies. Once the SEO campaign takes place, it definitely take some amount of time to attain the results but the results will be long lasting and hence more profitable. Such explanation clearly states the importance of SEO in today’s scenario.

SEO is an effective tool and can help you realize your desired goals of enhancing your sales by many folds. SEO experts are subject matter experts and help you to clearly recognize the shortcomings your websites which are preventing it from reaching to the target audience

Web Conferencing Helps Companies Go Green

With climate change and other environmental issues posing real and significant concerns these days, it's no longer enough for businesses simply to be efficient and productive. Now it's just as important for companies and corporations to be environmentally conscious and to take as many steps as possible to protect our planet. From recycling and reducing waste to eliminating the use of harmful chemicals and substances, there are many ways in which businesses can greatly decrease their negative impact upon the environment. One of the best ways that companies and corporations can make a truly significant change for the better is by substituting unnecessary travel with online meetings through the use of web conferencing solutions.

Web conferencing is a way of conducting virtual meetings over the Internet. Each person participating in the conference uses their own computer and either an online or downloaded application to join the web meeting. Generally, web conferencing solutions offer a wide array of features that allow these virtual meetings to be very dynamic and flexible. For example, common features of online conferences include PowerPoint presentations, live audio and voice communication, whiteboarding, instant messaging, and desktop and application sharing. With the help of such tools, web conferencing provides users with diverse options for communicating and allows meeting participants to interact as if they were in the same room.

As a result of their many features and outstanding versatility, online conferences are conducive to any number of different uses and applications. For instance, with the ability to quiz and poll participants, it's easy to provide productive and engaging web-based training sessions. Whether you need to train new employees or conduct educational sessions for clients and associates, web conferences provide an excellent way to achieve all of your training goals. Other ideal uses of online meetings include launching new products, dealing with technical support issues, delivering presentations, demonstrating software and hosting collaboration sessions.

No matter what particular applications your business decides to use online conferencing for, such virtual meetings allow for a very high level of interactivity. As a result, people are able to communicate very effectively even though each participant may be separated by hundreds or even thousands of miles. This means that online meetings eliminate the need for a significant amount of business travel. While it still may be necessary to travel on certain occasions, web-based meetings can easily and effectively replace many in-person encounters. By staying out of cars and off of planes more often, the benefits to the environment will be considerable. Even by eliminating the need for one employee or associate to fly across the Atlantic to give an in-person presentation can save over one ton of carbon dioxide emissions. So by decreasing business travel for entire teams and on a continuing basis, the potential reduction of your company's carbon footprint is truly enormous.

Of course, making use of web conferencing solutions and traveling less often will also provide your business with additional benefits. To begin with, you'll save plenty of money. Especially considering the price of fuel these days, traveling is expensive. So when you can achieve the same results by remaining at your office and interacting with clients and colleagues via online conferences, stretching your budget to go back and forth across the country or across the globe simply becomes unnecessary. In addition, you'll also save significant amounts of time with web conferencing. Not only do you not have to spend time getting to and from meeting locations, online conferences can be initiated instantaneously and with a simple click of your mouse.

With web conferencing offering so many benefits and advantages, both for businesses and for the environment, it's easy to understand why online virtual meetings are becoming more and more popular with companies of all sizes and in all different industries. As business sectors around the world are becoming more aware of green issues, many people and associations are very interested in helping companies and corporations to understand their impact on the environment and to make a variety of positive changes. This holds true for providers of web conferencing solutions, several of which are now focusing on helping businesses transition to more environmentally friendly practices.

While such service providers are dedicated to promoting the sustainability of the planet and its ecosystems, they also understand the need to promote the sustainability of businesses. By offering comprehensive service packages and highly flexible web conferencing solutions, online conferencing providers allow businesses to go green without sacrificing productivity, efficiency and success. In fact, by switching to Internet meetings, companies can experience enhanced productivity and efficiency in addition to environmental sensitivity, thanks to the time, money and energy savings involved.

Since promoting a healthier and sustainable environment is not just a good idea but also a responsibility, it's up to all companies and corporations to step up and make a difference in local communities and the global community. So to take a stand and help lead the way to a greener environment, consider integrating web conferencing solutions into your business' daily operations, because a few changes today can make a big difference for tomorrow.